The Client

ECO Canada was founded in 1992 as a way to help nurture Canada’s burgeoning environmental sector. Their mandate is to stimulate environmental career growth in Canada through a variety of programs, such as wage funding, certification and accreditation.

The Challenge

ECO Canada was looking to attract new host employers and increase brand awareness of their wage funding programs. Specifically, they wanted to see a significant increase in the amount of Eligibility Quiz form submissions.

The Solution

Barrel developed a national integrated marketing and advertising campaign that would attract and engage new employers and direct them to the eligibility quiz page. After producing enticing creative and an explainer-style animated video, Barrel launched online advertisements across Search, Display, Retargeting, Facebook, LinkedIn and YouTube ad platforms. In addition, we executed an organic LinkedIn Lead Generation campaign, accompanied by an out-of-home transit ad campaign.

Creative Examples


The Results

In Four Months:

0 %

increase in form submissions on the host eligibility page


total new leads in four months