Playful iconography used to build a brand that stands out in the highly saturated wellness market.

The Client

MindBodyFresh provides one-on-one nutritional advice and offers clean, healthy meals made fresh. Their goal is to amplify, maintain and modify your lifestyle through the use of holistic nutrition, meal preparation and professional fitness training.

The Challenge

MindBodyFresh came to Barrel at the very early stages of their business and needed a brand identity. After conducting our initial research, our goal was to produce a professional and approachable brand that would outshine their competition in a highly saturated market.

The Solution

Through the use of playful iconography, we integrated elements of all three pillars of their name into their logo. This identity became the foundation for their business. We also developed an eCommerce website that enabled their clients to fill orders online.