The Client

Nick’s Steakhouse & Pizza is a local Calgary restaurant which opened nearly 40 years ago. They have a well-established brand as a family-friendly sports institution that serves traditional and hearty dishes.

The Challenge

Nick’s Steakhouse was looking to increase brand awareness and enhance its online reputation. They take part in many community investment initiatives and wanted to showcase their involvement with local organizations.

The Solution

Barrel developed an 8-week regional brand awareness and reputation management strategy. We implemented an in-store and online review contest with the objective of increasing Nick’s star-rating on Google My Business, Trip Advisor, Facebook, Zomato and Yelp. Additionally, Barrel produced a video series showcasing their support for Dare to Care, the University of Calgary Dinos and the Calgary Stampeders. These videos were syndicated across the Facebook advertising network with the objective of increasing their fan base.

In-store
creative

Nicks In The Community Videos

Positive Reviews

The Results

In eight weeks:

0

New reviews

Increased average star rating across all platforms by a half star

0

Viewers reached by videos

0 %

Increased number of Facebook Fans

0 %

Positive reviews