Powerful HR Recruitment Videos Attract Candidates from Around the World

The Client

Canadian Rocky Mountain Resorts is an owner and operator of several upscale lodges and resorts located throughout the vacation destinations of Banff and Lake Louise, Alberta, and Field, British Columbia. Their portfolio includes the internationally-renowed Deer Lodge, Buffalo Mountain Lodge, and Emerald Lake Lodge. They are committed to providing world-class dining, hospitality and service to visitors and guests, with a focus on superior customer service and a dedication to sourcing local and all-natural products.

The challenge

Vacation resorts in the Rocky Mountains not only compete with one another for tourist dollars, they also compete for valuable employees. Canadian Rocky Mountain Resorts wanted to stand out from other tourism operators as the premiere employer of choice for local, regional and international job seekers.

The solution

As leading experts in the marketing potential of a compelling video, the Barrel team produced a series of powerful recruitment spots that showcased not only the resorts and natural beauty surrounding them, but focused on telling the stories of existing CRMR employees. These employees are ambassadors for the Canadian Rocky Mountain Resorts brand, and through their own words told potential job seekers why CRMR is a remarkable and rewarding place to work.

creative showcase

Video Production

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