Business-to-Business Promo Video helps Calgary Tourism Organization win major conference

The Client

As a vital part of Calgary’s tourism infrastructure, Meetings & Conventions Calgary is responsible for showcasing the city’s abundant and broad selection of meeting and conference spaces, in order to attract local, national and international events, and to help promote Calgary as a premiere tourism destination.

The challenge

During a pitch or RFP response to a prospect convention or event provider, Meetings & Conventions Calgary has limited time to communicate an impactful and memorable showcase of what Calgary has to offer. While most RFP responses rely on written submissions, there is always opportunity to go one step further. This was specifically the requirement to support MCC’s bid for the Western Retail Lumber Association‘s annual conference.

The solution

Working hand-in-hand, Barrel and MCC strategized, storyboarded, produced and filmed a special promotional video to be used for the upcoming bid. The team not only filmed at several Calgary landmarks, but worked with Mayor Naheed Nenshi, the Stampede Showband, and the Young Canadians.

creative showcase

Video Production

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The Results

Meetings & conventions Calgary was awarded the western retail lumber association's 2020 annual buying show.