Ongoing Omni-Channel Marketing Campaign Fills Tables at Iconic Calgary Restaurant

The Client

Nick’s Steakhouse & Pizza is an iconic Calgary restaurant that opened 40 years ago. They have a well-established brand as a family-friendly sports institution that serves traditional and hearty dishes, and is a destination of choice for local and visiting celebrities and athletes.

The challenge

Given its iconic nature, Nick’s Steakhouse wanted to ensure that all of the restaurant’s traditional, digital and social media advertising aligned with its brand and showcased the superior customer experience it provides to all of its guests.

The solution

From engaging video productions that were syndicated across paid social media advertising, including Facebook, Instagram and Google Ads, to polished restaurant print collateral, to the creation of event collateral, Barrel Marketing managed all aspects of marketing for Nick’s Steakhouse. The engagement includes marketing strategy, media planning and buying, creative services and website development and management.

creative showcase

Video Production

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BRAND CREATION, STRATEGY AND GRAPHIC DESIGN

digital advertising - google search, facebook & instagram ads

WEBSITE REDESIGN

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PROFESSIONAL PHOTOGRAPHY

The Results

Nick’s Steakhouse is now one of the top-performing Calgary restaurants in the digital space.

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Google search Ad clicks
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social media ad impressions
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average unique website visitors/month