JZ AERIAL
New Brand Identity and Digital Video Campaign results in 470% Increase in Traffic
Established in 2012, JZAerial Inc. is the leading provider of premium aerial photography and videography solutions in Western Canada, using state-of-the-art Unmanned Aerial Systems (UAS) and leading-edge drone technologies.
The Challenge
JZAerial wanted to reinvent its brand identity, increase their online visibility, implement an e-commerce platform to facilitate sales of stock photography, and generate new leads through modern, digital channels.
The Solution
After conducting in-depth market research, Barrel was able to evolve the brand to match JZAerial’s comprehensive services and level of expertise. This new brand identity translated seamlessly across digital and traditional channels.
Barrel also created a new SEO-optimized website to increase their organic search rankings, followed by the production of a video series, with the objective of demonstrating thought leadership, market superiority, and enhancing its professional brand online. Barrel produced all original illustrations for the animated video. The videos were uploaded to the new website and syndicated organically across JZAerial’s social media channels (Facebook, Instagram, Youtube and Linkedin).
To supplement the organic tactics, a comprehensive social media strategy was developed, and a LinkedIn prospecting strategy was executed to support lead generation during the client’s shoulder season.
Branded Gear
The results
JZAerial’s reimagined brand has led to instant consumer recognition of its vibrant and sophisticated business. Its new website attracts significantly more traffic, and its social media channels have seen explosive growth.