Calgary Telus Convention Centre
CALGARY TOURISM LANDMARK WELCOMES GUESTS BACK WITH HEARTWARMING VIDEO
Canada’s first purpose-built, full-service convention centre, the Calgary TELUS Convention Centre (CTCC) opened in 1974. Located in downtown Calgary, the CTCC has 122,000 sq. ft. of dedicated convention space, over 47,000 sq. ft. of exhibit space, five pre-function areas and 36 meeting rooms. A hub for local, national and international conventions, congresses, meetings and events, the CTCC is an integral part of Calgary’s tourism landscape . Each year, more than 250,000 people a year visit the CTCC.
The Challenge
As a result of the COVID-19 pandemic lockdowns, Calgary’s events industry was forced to delay or cancel almost every calendar event in 2020. Restoring morale and reigniting the hopes of those whose businesses were affected became a top priority for the Calgary TELUS Convention Centre during this time.
THE SOLUTION
Using the hashtag #WhenWeMeetAgain – the Calgary TELUS Convention Centre sought to bring back the spark that positions Calgary’s events industry at the leading edge of the Canadian conference and events landscape. The Barrel team filmed interviews with eighteen leaders of the local events community and combined those with cinematic footage of empty downtown streets and silent, cavernous events facilities to create a video series that captured the raw emotion of these uncertain times. With twenty-one total cuts across all interviews & traditional video formats, the campaign continues to be disseminated through social media channels, restoring hope and energy to a battered industry.