CRITICAL CONTROL
O&G Tech Firm Conveys Powerful Messages through Custom Animation
Critical Control understands measurement and the oil and gas industry. With leading edge software and exceptional customer service, Critical Control empowers clients to manage critical oilfield production data through the balance of practicality, innovation, and technology.
The Challenge
One of Critical Control’s most powerful sales tools is their series of explainer videos, which detail the features and benefits of their line of oil & gas monitoring and automation software solutions. However, these videos were dated, and no longer engaging to its current audience of potential clients. It also had limited budget to modernize them.
The Solution
Using the older, live-action video assets, the Barrel team refined the existing scripts to make them more appealing and engaging, recorded new voice overs, and replaced the dated “talking head” segments with sleek and fluid custom animations that demonstrated the power of Critical Control’s line of products.