Founded in 1926, the Alberta University of the Arts is one of Canada’s oldest and most accomplished art & design educational institutes. Since its inception, AUArts has inspired thousands of students to pursue their dreams and artistic passions.
The client requested the production of a video series supports the institution’s recruitment objectives, elevates the brand, and communicates the value of an AUArts education. It was important that both prospective students and parents understood the powerful career opportunities that are available through AUArts.
Barrel was engaged to promote these opportunities by conducting and filming video interviews, both live and remotely due to the challenges of the pandemic, with AUArts most famous alumni. This included internationally-renowned artist Geoff McFetridge, and Xerxes Irani, Director of Equitable Design at Facebook.