Contempa floors

Brand Refresh and Modern Marketing Strategy Breathes New Life into an Historic Calgary Business

Contempa Floors is more than just flooring products. Based in Calgary, Contempa Floors builds meaningful relationships with their customers and suppliers, and provide exceptional end-to-end service from design, to supply, to installation.

The Challenge

With 50 years in the flooring business, Contempa needed a brand refresh, as well as a modernized marketing strategy by deploying social and Google ads complimented by a high-level brand research that would, essentially, showcase their brand’s story.

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The Solution

Barrel launched the new Contempa Floors brand and website which was augmented at launch by a consistent organic social media campaign. To amplify Contempa’s brand presence, paid campaigns on the Google Search network, and the “Brand Relaunch” Facebook page likes campaign, were deployed.

Moreover, the Barrel Team kicked off management of Contempa’s social media channels posting a mix of product photography, showroom photos, care tips, and the custom created “Contempets” series of images that augmented the company’s exposure and engagement.



The results

Total website users and unique visitors tripled compared to previous year.

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Audience growth across all social media platforms
Total conversions in the form of calls and form submissions from Google Search ads

Across four different social ad campaigns, we saw:

Total Impressions
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