Contempa engaged Barrel to conduct a full brand and communications audit, to determine how to best position the organization as a modern and powerful leader in Calgary’s flooring supply and installation sector. The Barrel team conceptualized a new logo and brand scheme, along with a modern website redesign, which was supplemented by refining its social media presence. After launching the new brand, and after an in depth marketing strategy analysis, this new brand was amplified through organic and paid social campaigns, and a custom-tailored Google Ads Search campaign.