ECO CANADA
National Marketing Campaign Generates Over 2,500 New Leads
ECO Canada was founded in 1992 to help nurture Canada’s burgeoning environmental sector. Their mandate is to stimulate environmental career growth in Canada through a variety of programs, such as wage funding, Environmental Professional certification and university accreditation.
The Challenge
ECO Canada was looking to attract new host employers and increase brand awareness of their wage funding programs. Its goal was to drive a significant increase in Eligibility Quiz form submissions.
The Solution
Barrel developed a national integrated marketing and advertising campaign that would attract and engage new employers and direct them to the eligibility quiz page. After producing enticing creative and an explainer-style animated video, Barrel launched online advertisements across Google Search, Display, Retargeting, Facebook, LinkedIn, OOH and YouTube ad platforms. Barrel also produced a series of interview-style videos to promote the program and syndicate via online advertising channels. To capture this footage, Barrel traveled to Toronto, Victoria and Kelowna to interview current wage funding recipients to discuss their experiences with the program.
The results
As a result of the campaign, ECO Canada saw an 854% increase in form submissions on the host eligibility page, reaching a total of 2100 new qualified leads. All ECO Canada wage subsidy program funding was successfully distributed.