While a number of competing businesses were struggling to conduct classes over unsuitable platforms like Facetime and Skype, mostly on an ad hoc and unorganized basis, the Barrel team quickly realized how ineffective this manner of operation was. The team created and developed a more optimized and visually-engaging website, coupled with a custom live and on-demand class video portal, that not only offered a full calendar of live classes that could be booked directly into customers’ calendars, but also included an archive of previously-recorded classes that could be accessed any time, on demand.