Life Time Highs is an international tourism provider, founded in 2016 by passionate travellers Cathy and Sandy Munro. While they specialize in luxurious bus trips throughout Western Canada and the U.S., they also provide tours of international destinations like Russia, Thailand, and Spain
With virtually all tourism activities put on hold due to the COVID-19 pandemic, Life Time Highs saw a perfect opportunity to reimagine and redesign their brand and online presence. While in the past they catered more to an elderly, retired clientele, they wanted to position themselves to market to a younger demographic.
The Barrel team began with a thorough brand discovery and strategic planning exercise, that led to a complete revamp of the Life Time Highs brand imagery and communications presence. This new brand was then deployed in a completely-new website development project, featuring stunning imagery and visuals, and completely rewritten copy.