Custom eCommerce
portal delivers Nick’s home cooking to customers
in isolation

The Client

Nick’s Steakhouse & Pizza is an iconic Calgary restaurant that opened 40 years ago. They have a well-established brand as a family-friendly sports institution that serves traditional and hearty dishes, and is a destination of choice for local and visiting celebrities and athletes.

The challenge

Forced to close in-person dining during the COVID-19 pandemic, the restaurant industry was one of the hardest-hit, with many forced to close entirely. While larger franchised competitors were able to absorb the exorbitant margins of popular food-delivery apps simply to maintain brand awareness, a small, family-owned restaurant like Nick’s Steakhouse needed a more elegant solution that better protected their business and preserved their operating margins.

The solution

Alongside a full in-store point-of-sale revamp, the Barrel team customized an online ordering storefront through the Mobi2Go platform that allowed customers to order their favourite dishes for touch-less takeout or contact-less delivery with ease, and with modern presentation. Using custom coding to ensure the platform’s functionality was exact for the requirements of the business, even complex orders and sensitive food-allergy information could be relayed to the kitchen accurately. In order to amplify the launch of the new portal, Barrel deployed a sophisticated combination of paid and organic social media messages, coupled with a custom-produced animated “how-to” video, so that any Nick’s faithful, no matter how technologically inclined, would able to support their favourite restaurant with ease.

creative showcase

Online OrderinG SYSTEM LAUNCH Video

Play Video

Online Ordering SYSTEM "How-To" Video

Play Video

AD CAMPAIGN CREATIVE

The Results

In the first two weeks, Nick’s Steakhouse saw:

0
Orders
0
Conversions from Paid Ads
$ 0
Sacrificed to Third Parties