NORALTA TECHNOLOGIES
Revamped Website Design Transforms Energy Sector Brand into Technology Company
Noralta Technologies is a leading provider of real-time remote monitoring, control and optimization solutions for the energy industry. Their unique software solutions and consulting services provide the situational awareness of remote locations, with predictive analytics and data available 24/7 on any device with an internet connection.
The Challenge
Noralta’s business focus was changing from dealing exclusively with energy producers to expanding their service offerings to additional industries and geographies. Their website did not reflect this change in strategic positioning, and executive leadership felt it was dated and did not provide an optimal user experience.
The Solution
The Barrel team utilized extensive and robust user experience mapping to assess the current site and develop an optimized website structure. This new structure added specialized sections tailored to the unique needs of the industries Noralta was seeking to attract, as well as an added focus on thought leadership. The design phase focused on featuring Noralta’s brand scheme and fluid screenshots of their software products in situ, and a “mega nav” menu that provides seamless website navigation and optimized user experience.