Brand awareness campaign generates high value leads and sees +2,100% increase in social fan base​

PURE Residential is an experienced home builder that specializes in luxury acreages, large scale renovations, inner city builds and new home construction in Calgary and across Alberta. What sets PURE apart from its competitors is its understanding of client vision, dedication to responsive and personalized service, commitment to establish meaningful relationships, and its diverse portfolio of award-winning homes.

The Challenge

PURE Residential approached Barrel at the early stages of opening their new business. PURE was seeking a brand that was sophisticated, yet approachable and welcoming. Also, they needed an SEO-optimized website and professional video content to elevate brand visibility online.

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The Solution

Barrel worked closely with PURE to develop a brand that exudes professionalism, luxury and expertise. This brand was then applied to a variety of digital and traditional assets, including trade show collateral and booth production, social profiles and construction portfolio materials. We also conducted an in-depth keyword analysis and produced an SEO-optimized website to help PURE capture new leads online. We built out and managed social media profiles on Facebook, Instagram and Linkedin.

Additionally, we developed chic parallax videos to showcase their values and highlight their expertise, and a community-focused drone video showcasing where they build, and an animated video to promote the construction of their newest show home. These videos were syndicated across the Facebook and Instagram advertising network, which resulted in significant growth to their online brand visibility and social fan base.

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The results

In the first sixth months post-launch, PURE’s website has attracted substantially more unique pageviews, and the number of combined Facebook, Instagram and Linkedin followers has grown significantly.


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