New Website Design and Social Media Campaign Showcases a Brand’s Unique Strategic Competitive Advantages

The Client

PURE Restoration is a full-spectrum emergency response, restoration and remediation company located in Calgary, Alberta, that is committed to providing comprehensive service to residential and commercial properties. They use environmentally-friendly products and methods, augmented by state-of-the-art restoration equipment and processes.

The challenge

PURE Restoration approached Barrel seeking our expertise in developing an SEO-optimized website that would showcase their unique service offerings, while showcasing their superior strategic competitive position when compared to competing restoration companies. This initial engagement expanded to include a full social media strategy and profile creation, as well as Google My Business management and reputation management.

The solution

As a result of an extensive strategic positioning review, the Barrel team concepted and developed a new, professional and polished website that not only showcased the full-spectrum service offerings of PURE Restoration, but highlighted their unique commitment to using environmentally-sustainable products and processes. This strategic position increased brand affinity and differentiated PURE from competing businesses.

Barrel also developed a comprehensive social media strategy, implementing and executing 30-day content calendars and managing all of PURE’s social media channels, including Facebook, Instagram and Linkedin. 

creative showcase

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